Last updated: 02.04.2026
This Privacy Policy explains how MatAmsterdam, trading under the name Kleine Atelier, processes personal data of visitors to the website, customers of the online shop, and people who contact us through the website.
1. Data controller
The data controller responsible for the processing of personal data is:
MatAmsterdam / Kleine Atelier
Foeliestraat 26
1314 KT Almere
The Netherlands
For privacy-related questions, please contact: gallery@kleineatelier.online
2. What data we process
Depending on how you use the website, we may process the following personal data:
- first and last name,
- email address,
- telephone number,
- delivery address and billing address,
- company details, including company name and VAT number, if provided for B2B orders,
- information related to your order, payment, shipping, and purchase history,
- information included in messages sent through the contact form or by email,
- account-related information if you create a customer account,
- newsletter subscription details and marketing preferences,
- technical information about your visit, such as IP address, browser type, device information, and data collected through cookies and analytics tools.
Providing personal data is generally voluntary. However, certain data may be necessary in order to process an order, respond to an enquiry, or manage a customer account.
3. Why we process personal data
We process personal data for the following purposes:
To process orders and operate the online shop
We use personal data to accept, process, and complete orders, to communicate with customers, to prepare shipments, and to handle questions relating to an order.
To manage customer accounts
If you create an account, we process the information needed to create and maintain that account.
To handle B2B orders
For business purchases, we may process additional information such as company name and VAT number in order to verify invoicing details and properly handle B2B transactions.
To respond to enquiries and maintain communication
If you contact us through the contact form, by email, or in another way, we process the information necessary to reply and continue the correspondence.
To send newsletters and marketing communication
If you subscribe to our newsletter, we may send you information about promotions, discount codes, new products, and selected content related to the Kleine Atelier blog. You can unsubscribe at any time.
To comply with legal obligations
We also process data where necessary to comply with legal obligations, including tax, accounting, and administrative requirements.
To maintain website security and collect statistics
We may process technical data to help protect the website, detect misuse, maintain the proper functioning of the shop, and understand how visitors use the website.
4. Legal bases for processing
We process personal data on one or more of the following legal bases:
- performance of a contract or taking steps before entering into a contract, for example when processing an order, creating a customer account, or responding to a product-related enquiry,
- legal obligation, for example where we must retain data for tax, accounting, or administrative purposes,
- consent, for example when you subscribe to the newsletter or accept certain cookies,
- legitimate interest, for example in handling correspondence, protecting the website, preventing misuse, carrying out basic analytics, and organising the operation of the shop.
5. Who may receive your data
Personal data may be shared with parties that support us in operating the website and fulfilling orders, only where necessary for the relevant purpose. These may include:
- the hosting provider and technical service providers,
- the shop system and related modules,
- PostNL, where necessary for delivery,
- analytics service providers, including Google, where relevant cookies have been accepted,
- payment service providers, depending on the selected payment method,
- accounting or administrative service providers where necessary,
- public authorities where required by law.
The option to receive offers from partners may appear in the shop, but at present Kleine Atelier does not share personal data with commercial partners for their own marketing purposes, unless users are clearly informed and, where required, asked for their consent.
6. Transfers outside the European Economic Area
As a general rule, we aim to process personal data within the European Economic Area. However, some external services, such as certain Google services, may involve processing data outside the EEA. Where this happens, appropriate safeguards are used in line with applicable data protection requirements.
7. How long we keep personal data
We do not keep personal data longer than necessary for the purpose for which it was collected.
As a general rule:
- data related to orders, invoices, and sales administration is kept for as long as required by applicable tax and accounting obligations,
- customer account data is kept for as long as the account remains active, and afterwards only for as long as necessary for legal or administrative reasons,
- contact form enquiries and general correspondence are usually kept for up to 12 months after the matter has been concluded, unless longer retention is necessary,
- newsletter data is kept until you unsubscribe or withdraw your consent,
- technical and analytics data is retained for the period determined by the cookie settings or the relevant tools.
8. Your rights
You have the right to:
- access your personal data,
- correct inaccurate data,
- request deletion of your data,
- request restriction of processing,
- receive your data in a portable format where applicable,
- object to processing based on legitimate interest,
- withdraw your consent at any time where processing is based on consent,
- lodge a complaint with the relevant supervisory authority.
For privacy-related requests, please contact: gallery@kleineatelier.online
9. Cookies and similar technologies
Our website uses cookies and similar technologies. Cookies help the shop function properly, remember selected settings, analyse website use, and, depending on your consent settings, support certain third-party tools.
We may use the following categories of cookies:
Essential cookies
These are necessary for the proper functioning of the website, shopping cart, checkout process, login, or privacy preferences.
Analytics cookies
These help us understand how visitors use the website so that we can improve it. For this purpose we use tools such as Google Analytics and Google Tag Manager.
Marketing or other third-party cookies
If such tools are activated, they may be used to support content personalisation, campaign measurement, or other promotional functions. Where such cookies are not actually in use, the cookie settings and cookie banner should reflect this clearly.
You can manage your cookie preferences through the cookie banner and through your browser settings.
10. Data security
We take appropriate technical and organisational measures to protect personal data against loss, unauthorised access, unauthorised alteration, or unlawful use. At the same time, no method of internet transmission or electronic storage can be guaranteed to be completely secure.
11. Links to other websites
Our website may contain links to external websites, including the blog and social media pages. Once you leave our website, the privacy rules of the relevant third party apply.
12. Changes to this Privacy Policy
This Privacy Policy may be updated from time to time, for example in the event of legal, technical, or organisational changes. The most recent version will always be available on this page.